Packaging is the visual carrier of the brand, and the product can also be used to promote the brand.
Any connection between the customer and the product that the brand can promote. If the customer who sees the product on the shelf buys the product, when the customer opens the package, uses the product, and continues to use the product, the packaging is the most frequent between the brand and the customer Point of contact.
Without the introduction or demonstration of the product by the salesperson, the consumer only needs to understand and purchase the product through the “display” of the image and text on the package.
Packaging is the embodiment of brand quality.
The quality of packaging design directly affects consumers’ judgments on product quality. At the same time, it affects the brand. It believes that the value of the brand corresponds to the quality of the product.
Packaging is the communication channel of the brand.
The product packaging containing a lot of brand information placed on the supermarket shelf is a quiet advertisement. With the popularity of brands, the excellent visual recognition capabilities and excellent packaging design on packaging are eye-catching. High sensory evaluation can help the company’s products break away from many competing brands, so that consumers can pay attention and buy.
The following aspects that good packaging can bring to people:
①Able to realize commodity value and use value, and better increase commodity value
②Good packaging can protect the goods from natural factors such as sun, wind, rain, and dust contamination. Prevent losses caused by product volatilization, leakage, contamination, collision, extrusion, loss, and theft.
③It can bring convenience to the circulation link storage, transportation, dispatching, and sales, such as loading and unloading, inventory, palletizing, shipping, receiving, transshipment, sales counting, etc.;
④Good packaging can beautify products, attract customers, and facilitate sales promotion.
Post time: Apr-03-2021